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Welcome to the Research in Management Website... ADMN2136.
Course Outline 2012
Professor: Anjum Parvez.
Office Hours: Between 10 am and 12 pm on Wednesdays and Thursdays
Office:
A232E
E-Mail: Anjum: anjump@nipissingu.ca
Classes:
Section 1
- Tuesday at 8:30am-11:30 pm in Room A251
Section 2
- Tuesday at 12:30pm-3:30 pm in Room A224
1. Course Description:
The academic calendar states
“This course is designed to provide the student with an understanding of
qualitative and quantitative research methodologies that can be used in the
study of work and management. The
course covers experimental designs, field studies, questionnaire design,
interview techniques, observation strategies, and ethical considerations”.
Business research is
“systematic inquiry that provides information to guide managerial decisions”
(Cooper and Schindler 2006). This
involves “designing methods of collecting information, managing the information
collection process, analyzing and interpreting results, and communicating
findings to decision makers” (Hair, Wolfinbarger, Ortinau and Bush 2010).
Students will directly benefit
from this course by increasing their understanding of what research is, how to
conduct research, and how to critically assess the communication of research
results by others (e.g. polling numbers, newspaper articles).
Specifically, the following are
the main outcomes of the course that students can expect to:
1. Be introduced to different
business research techniques
2. Understand the techniques
and skills needed to conduct business research
3. Be able to critically assess
the quality of research
4. Be able to test for and
interpret significant associations between data
5. Know how to craft a research
proposal
6. Appreciate the ethical
implications involved in research
2. Course Materials:
Text:
Hair, Joseph, Mary Wolfinbarger, David Ortinau,
Robert Bush (2010), Essential of Marketing Research, second edition, McGraw-Hill
Irwin: New York, NY.
Readings:
Select cases will be used for assignments
and to illustrate the application of marketing theory.
Additional readings may be assigned from time to time should the need
arise.