Research

 Research Interests and Areas of Specialization:

  • Sponsorship Marketing
  • Brand Management
  • Marketing to Women
  • Sport Marketing
  • Case Studies

Forthcoming Contributions:SONY DSC

  • Doctoral Dissertation: “An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?
  • Lafrance Horning, D., “Pink the Rink Scores with Students”
  • Lafrance Horning, D. and O’Reilly, N. “Motivations for the Adoption of Women’s Recreational Hockey Participation”
  • Lafrance Horning, D. “Ranger’s Lodge. An Outstanding Fishing Adventure Awaits You”.

Publications:

  • O’Reilly, N., Lafrance Horning, D., Bandeh-Bahman, G. (2015). Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada, Case Studies in Sport Management.
  • O’Reilly, N., & Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, 16(4), 424-437. Available online 17 February 2013, ISSN 1441-3523, http://dx.doi.org/10.1016/j.smr.2013.01.001
  • Lafrance Horning, D. (2011). Nipissing University Varsity Hockey – If We Build It, Will They Come? Case Research Journal, 31(3), 97-108.
  • Herrmaann, S., Brophey, G., Lafrance Horning, D. (2009). Making Waves in Rural Kenya. Ivey Publishing.

Conference Papers and Presentations:

  • Lafrance Horning, D. (2016). “Gender Support as a Determinant of Sponsorship Response in Women’s Hockey” (The Hockey Conference, Fredericton, New Brunswick, July 6-7).
  • Lafrance Horning, D. (2016). “The Cohort Clash in Women’s Recreational Hockey” (The Hockey Conference, Fredericton, New Brunswick, July 6-7).
  • Lafrance Horning, D. & O’Reilly, N. (2015). “An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?” (North American Society for Sport Management, Ottawa, ON, June 2-6).
  • Lafrance Horning, D. (2015). “Pink the Rink Scores with Students” (Hawaii International Conference on Education, Honolulu, Hawaii, January 5-8).
  • Lafrance Horning, D. & O’Reilly, N. (2012). “Motivations for the Adoption of Women’s Recreational Hockey Participation.” (North American Society for Sport Management, Seattle, Washington, May 23-26).
  • Lafrance Horning, D. (2011). “Ranger’s Lodge: An Outstanding Fishing Adventure Awaits You” (Administrative Sciences Association of Canada, Montreal, QC, July 2-5). (Presentation and Conference Proceedings)
  • Lafrance Horning, D. (2011). “An Empirical Investigation of Sponsorship Activation” (North American Society for Sport Management, London, Ontario, June 1-4). (Presentation and Conference Proceedings)
  • Lafrance Horning, D. (2009). “Lakers Varsity Hockey – If You Build It, Will They Come?” (Administrative Sciences Association of Canada, Niagara Falls, Ontario, June 6-9). (Presentation and Conference Proceedings)
  • Herrmaann, S., Brophey, G., Lafrance Horning, D. (2008). “Making Waves in Rural Kenya” (Administrative Sciences Association of Canada, Halifax, June 14-17)

PhD Research Seminar Presentations:

  • Lafrance Horning, D. (2014). “An Investigation of Sponsorship Effects at Charity-Linked Sport Events: Does Gender Matter?” (7th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11th, 2014).
  • Lafrance Horning, D. (2013). “What Women Really Want: An Investigation of Sponsorship Effects on Female Consumers” (6th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 12th, 2013).
  • Lafrance Horning, D. (2012). “Motivations for the Adoption of Women’s Recreational Hockey Participation” (5th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11, 2012).
  • Lafrance Horning, D. (2011). Engaging Women Consumers through Sport Sponsorship”. (4th Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 1st, 2011).
  • Lafrance Horning, D. (2010). “The Activation Ratio: Sponsorship’s Unsolved Question”. (3rd Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 16, 2010).

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