Referred Publications (Peer Reviewed)

Norm O’Reilly, Louise Heslop and John Nadeau (accepted), “The Sponsor-Global Event Relationship: A Business-to-Business Tourism Marketing Relationship?” Journal of Sport & Tourism.

John Nadeau and Matthew Bradley (accepted), “Observing the Influence of Affective States on Parent-Child Interactions and In-Store Purchase Decisions,” Journal of Consumer Behaviour.

John Nadeau, Norm O’Reilly and Louise Heslop (2012), “Linking Place, Mega-Event and Sponsorship Evaluations", Journal of Product and Brand Management, 2012, 21 (Summer/Fall).

John Nadeau, Ann Pegoraro, D. Floyd Jones, Norman O’Reilly and Paulo Carvalho (accepted), “Community Reflections and Attendance in Professional Sport:   Diversity and Team-Market Congruence,” Journal of Sport Management.

Alan Kaplan, John Nadeau and Norm O’Reilly (2011), “The Hope Statistic as an Alternative Measure of Competitive Balance,” International Journal of Sport Finance, 6(2), 170-184.

John Nadeau, Norm O’Reilly and Louise Heslop (2011), “China’s Olympic Destination:  Beijing Tourist Evaluations of China and the 2008 Games,” International Journal of Culture, Tourism and Hospitality Research, 5(3), 235 - 246.

John Nadeau and Kate Griese (2011), “What Customers are Telling Us: Organizational Buyer Attitudes towards Biomass,” The Forestry Chronicle, 87(1), 54-60.

Norm O’Reilly, Alan Kaplan and John Nadeau (2011), “Do Fans Want Their Team to be Competitive in the Short-Term (the next game) or the Long-Term (the full season), and Does the Answer Affect Management Decisions,” European Sport Management Quarterly, 11(1), 73.

Louise Heslop and John Nadeau (2010), “Branding MBA Programs: The Use of Target Market Desired Outcomes for Effective Brand Positioning,” Journal of Marketing for Higher Education, 20(1), 85-117.

Louise Heslop, John Nadeau and Norman O’Reilly (2010), “China and the Olympics:  Views from Insiders and Outsiders,” International Marketing Review, 27(4), 404-433.

John Nadeau, Louise Heslop, Norman O’Reilly, and Peter Luk (2009), “Modeling Place Image: Specifying Indicator Direction,” Annals of Tourism Research, 36(4), 735-738.

John Nadeau, Norman O'Reilly, Louise Heslop and Don Lord (2008), “China and the Olympic Games: American and Canadian Views in a Destination Context,” Asian Journal of Tourism and Hospitality Research, 2(2), 3-19.

John Nadeau and Mitch Casselman (2008), “Competitive Advantage with New Product Development: Implications for Life Cycle Theory,” Journal of Strategic Marketing, 16(5), 401-411.

Xing, X., A. Church, N. O’Reilly, A. Pegoraro, J. Nadeau, A. Schweinbenz, L. Heslop, B. Seguin (2008), “Olympic Games host and bid city marketing: exploring issue management in the relationships among event stakeholder groups,” International Journal of Sports Marketing & Sponsorship, 9(4), 321-335.

John Nadeau, Louise Heslop, Norman O’Reilly, and Peter Luk (2008), “Destination Image in a Country Context,” Annals of Tourism Research, 35(1), 84-106.

Norman O’Reilly, Mark Lyberger, Larry McCarthy, Benoit Seguin and John Nadeau (2008), “Mega-Special-Event Promotions and Intent to Purchase: A Longitudinal Analysis of the Super Bowl,” Journal of Sport Management, 22(4), 392-409.

Norman O’Reilly, Alan Kaplan, Ryan Rahinel, John Nadeau (2008), “If You Can’t Win, Why Should I Buy a Ticket?: Hope, Fan Welfare, and Competitive Balance,” International Journal of Sport Finance, 3(2), 106-118.

Norman O’Reilly, John Nadeau, Mark Harrison and Benoit Seguin (2007), “In-Stadium Sponsorship Evaluation of a Mega-Sponsee: The 2004 Grey Cup,” International Journal of Sports Marketing & Sponsorship, 8(2), 179-198.

Norman O’Reilly and John Nadeau (2006), “Revenue Generation in Professional Sports,” International Journal of Sport Management and Marketing, 1(4), 311-330.

John Nadeau and Norman O’Reilly (2006), “Developing a Profitability Model for Professional Sport Leagues:  The Case of the National Hockey League,” International Journal of Sport Finance, 1(1), 46-62.

Other Referred Contributions (Peer Reviewed)

John Nadeau, Louise Heslop and Norm O’Reilly (2011), “Jamaica’s Country Image Influence on the Travel Decision” (Runaway Bay, Jamaica:  International Conference on Business, Hospitality and Tourism Management, October 12-14).

John Nadeau, Louise Heslop, Norm O’Reilly, Erdinç Çakmak, and Sonja Verwey (2011), “A Cameo Effect on Sponsorship Brands?: Examining the Evaluations of Tourists during the 2010 South Africa FIFA World Cup” (Madrid, Spain: European Association of Sport Management, September 7-10).

C. Bradish, C. Chard, D. Legg, E. MacIntosh, J. Nadeau, N. O’Reilly, B. Seguin and D. Stotlar (2011), “An Examination of Consumer Perceptions and Olympic Marketing Programs: The Vancouver 2010 Winter Olympic Games” (Madrid, Spain: European Association of Sport Management, September 7-10).

Anahit Armenakyan, Louise Heslop, John Nadeau, and Norm O’Reilly (2011), “The Role of Involvement and Expectations in Olympic Games Attitudes: A Cross-National Study” (Reims, France:  Academy of Marketing Science World Marketing Congress, July 20 - July 23).

John Nadeau, Don Lord, Mark Carswell (2011), “Does Justice or Place Matter for Volunteer Tourism?  Explicit and Implicit Evidence from Volunteer Tourists” (Montreal, Quebec: Administrative Sciences Association of Canada, July 2-5).

David Finch, John Nadeau, and Norm O’Reilly (2011), “The Future of Marketing and Implications on Post-Secondary Marketing Education: An Interactive Symposium” (Montreal, Quebec: Administrative Sciences Association of Canada, July 2-5).

Linda Piper, Natalya Brown and John Nadeau (2011), “Community-based Ecotourism in Jamaica:  An Inclusive Framework of Ecotourism Operator Philosophies and Impact” (Athens, Greece: 7th Annual International Conference on Tourism, June 13-16)

John Nadeau, Louise Heslop, Norm O’Reilly, Sonja Verwey, Anahit Armenakyan, and Erdinç Çakmak (2011) “Importance of Country Image to Mega-event Sponsorship Brands: Comparison of Vancouver Winter Olympics and South Africa FIFA World Cup” (Oxford, United Kingdon: 7th Global Brand Conference of the Academy of Marketing’s Brand Corporate Identity and Reputation Special Interest Group, April 5-7).

C. Bradish, E. MacIntosh, N. O’Reilly, B. Seguin, D. Legg, J. Nadeau and D. Stotlar (2010), “Implications from the 2010 Winter Olympic Games:  A Research Study Summary for Sport Marketing Theory, Practice and Study” (New Orleans, Louisiana: 8th Annual Conference of the Sport Marketing Association, October 26-29).   Norm O’Reilly, Benoit Séguin and John Nadeau (2010), “Research at the Vancouver 2010 Olympic Games”(London, Ontario: 10th International Symposium for Olympic Research, October 28-30).     Sonja Verwey, John Nadeau, Norm O’Reilly and Louise Heslop (2010), “A Comparison of the Perceptions of Foreign Visitors and South Africans during the 2010 FIFA Soccer World Cup” (Johannesburg, South Africa: Southern African Communication Association Conference, September 27-29).

B. Seguin, C. Bradish, C. Chard, D. Legg, E. MacIntosh, J. Nadeau, N. O’Reilly, D. Stotlar (2010), “2010 Winter Olympic Games: A Study of Consumer Perceptions Regarding Sponsorship, Ambush Marketing and the Olympic Movement” (Prague, Czech Republic:  European Association for Sport Management, September 15-18).

Norman O’Reilly, Louise Heslop and John Nadeau (2010), “The Sponsor-Global Event Relationship: A Business-to- Business Tourism Marketing Relationship?” (Regina, Saskatchewan: Administrative Sciences Association of Canada, May 22-25). HONOURABLE MENTION AWARD

Dennis Jones, David Graham, Ann Pegoraro, Norm O’Reilly and John Nadeau (2010), “Non-Traditional Roles For Women In The Sport And Athletic Industry: Women AS University Mascots” (Regina, Saskatchewan: Administrative Sciences Association of Canada, May 22-25).

John Nadeau, Norman O’Reilly and Louise Heslop (2010), “Consumer Evaluations of Olympic Sponsors: Linking Place, Mega-Event and Sponsorship Evaluations” (Barcelona, Spain:  6th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, April 9-11).

Norman O’Reilly, Louise Heslop and John Nadeau (2010), “Top Sponsors and the International Olympic Committee: A B2B Marketing Relationship?” (Vancouver, B.C.: Sport and Society Conference, March 8-10).

John Nadeau, Norman O’Reilly and Louise Heslop (2009), “China’s Olympic Destination: Beijing Tourist Evaluations of China and the 2008 Games” (Macau, China: 3rd International Conference on Destination Branding and Marketing, December 2-4).  BEST PAPER AWARD

Norman O’Reilly, Louise Heslop and John Nadeau (2009), “The Sponsor-Global Event Relationship: Conceptual Development of a Business-to-Business Tourism Marketing Relationship”(Macau, China: 3rd International Conference on Destination Branding and Marketing, December 2-4).

John Nadeau, Harish Kapoor and Donald Lord (2009), “Agreeable Brands Need Agreeable People: The Relevance and Resonance of Justice Motivation-based Brand Position” (Cambridge, United Kingdom:  5th International Conference of the Academy of Marketing’s Special Interest Group on Brand, Corporate Identity and Reputation, September 1-3).

Louise Heslop, John Nadeau and Norman O’Reilly (2009), “China’s Image Before and After the 2008 Olympic Games:  Not Everything Went as Planned” (Administrative Sciences Association of Canada:  Niagara Falls, Ontario, June 6-9).  BEST PAPER AWARD

Norman O’Reilly, Ann Pegoraro, John Nadeau, Paulo Carvahlo and Floyd Jones (2009), “Community Reflections and Attendance in Professional Sport:  Diversity and Team-Market Congruence” (Administrative Sciences Association of Canada:  Niagara Falls, Ontario, June 6-9).

John Nadeau and Louise Heslop (2008), “Responsible Consumers: Motivations of Justice in Purchase Intentions for Products From Less Developed Countries (LDCs)” (Administrative Sciences Association of Canada:  Halifax, Nova Scotia, May 25-27).  BEST PAPER AWARD

F. Jones, J. Mak, N. O’Reilly, and J. Nadeau (2007) “Attracting Minorities to a Major League Baseball Park” (North American Society for Sport Management, Miami, USA, June).   N. O’Reilly, M. Lyberger, L. McCarthy, B. Seguin and J. Nadeau (2007), “Intent-to-Purchase and Mega-Special-Event Sponsorship:  A Longitudinal Analysis of the Super Bowl” (Academy of Marketing Science:  Miami, USA, May).

L. McCarthy, N. O’Reilly, M. Lyberger, B. Seguin and J. Nadeau (2007), “Mega-Special-Event Promotions and Intent-to-Purchase: A Longitudinal Analysis of the Olympic Games” (Congress of the European Association for Sport Management: Torino, Italy, September 12-15).

John Nadeau and Norman O’Reilly (2007) “Salary Caps and Marquee Player Mobility: The Havlat Effect”, 4th Annual Sprott Annual Doctoral Symposium, Eric Sprott School of Business: Ottawa, Canada, April. EXCELLENT PRESENTATION AWARD

John Nadeau, Louise Heslop, Norman O’Reilly and Peter Luk (2006), “Climbing to New Heights: Lessons from Mount Everest on PCI and TDI Convergence,” (Administrative Sciences Association of Canada:  Banff, Alberta, June 3-6).  HONOURABLE MENTION AWARD

Louise Heslop and John Nadeau (2006), “What do They Want? Determining Benefits Sought by MBA Program Applicants as an Aid to Branding,” (Administrative Sciences Association of Canada:  Banff, Alberta, June 3-6).

Norman O’Reilly, Alan Kaplan and John Nadeau (2006), “Competitive Balance in Professional Team Sport: The Case of Major League Baseball,” (Administrative Sciences Association of Canada:  Banff, Alberta, June 3-6).

Norm O’Reilly and John Nadeau (2006), “The Sponsorship of Country-Based Mega-Events:  Propositions from Product-Country Image Research,” (Sport Marketing Association 2006 Conference: Denver, Colorado, November 2-4).

Norman O’Reilly and John Nadeau (2006), “Diversity and Team-Market Congruence in the NBA,” (North American Society for Sport Management 2006 Conference, Kansas City, May 30 – June 3).

John Nadeau and Norman O’Reilly (2006), “Community Reflections and Attendance in Professional Sport: NBA Team-Market Congruence,” (Sprott School of Business Doctoral Symposium:  Ottawa, Ontario, April 6-7).

T. Dewan, P. Luk, N. O’Reilly, I. Berger, L. Heslop, D. Martin, D. Valliere, J. Nadeau, I. Skurnik (2005), “Lessons from climbing the world’s tallest mountain:  Research at 5400 meters,” (Administrative Sciences Association of Canada:  Toronto, Ontario, May 28-31).

Louise Heslop and John Nadeau (2004), “A Content Analysis of Canadian Business Schools’ Promotion of MBA Programs,” (Administrative Sciences Association of Canada:  Quebec City, Quebec, June 5-8).

John Nadeau and Norman O’Reilly (2004), “Antecedents of Business Success in the National Hockey League:  A Loglinear Analysis,” (North American Society for Sport Management:  Atlanta, Georgia, June 3-5).

John Nadeau and Norman O’Reilly (2004), “Factors Related to Profitability in the National Hockey League,” (Sprott School of Business Doctoral Symposium:  Ottawa, Ontario, April).

John Nadeau (2003), “Branding Canada:  A Theoretical Perspective,” (Canadian Ethnic Studies Association:  Banff, Alberta, October 2-5).

John Nadeau (2003), “Branding Media Vehicles:  Leveraging Image Theory to the Media Environment,” (Administrative Sciences Association of Canada, Marketing Division:  Halifax, Nova Scotia, June 14-17).

John Nadeau, Louise Heslop, Nicolas Papadopoulos, Marjorie Wall and John Liefeld (1999), “NAFTA Product-Country Images:  A Canadian Retail Buyer Perspective,” (Saint John, NB:  Administrative Sciences Association of Canada, June 12-15).  BEST PAPER AWARD

Non-Referred Contributions

John Nadeau and Dawn Carlyle (2012), “District of Nipissing Social Services Administration Board: Improving Childcare Service Quality,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

Norm O’Reilly, John Nadeau, Ann Pegoraro, Floyd Jones (2012), “NHL Small Market Expansion: Diversity, Player Selection and Club Profitability,” Contemporary Canadian Marketing Cases, fourth edition. H F (Herb) MacKenzie, ed. (Toronto, ON: Pearson Canada).

John Nadeau, Michaela Clark, Kyle Neely, Alex Scott and Don Curry (2011), “North Bay & District Community Capacity & Needs Report,” report for the Welcoming Communities Initiative, April 9.

Louise Heslop, Anahit Armenakyan, John Nadeau, Norm O’Reilly (2011), “The Tinkerbell Effect: the Power of Beliefs for Canada and the Olympics,” Invited presentation, Carleton University Alumni Association, Vancouver Chapter, Vancouver, British Columbia, March 11.

John Nadeau (2011) Invited Panelist, The Immigration Advantage: How the North Bay Region’s Shift to Attract and Retain Newcomers is Increasing Prosperity, Feb 28-Mar 2.

John Nadeau (2009), “What our Clients are Telling Us:  Organizational Buyer Attitudes Toward Biomass,” (North Bay, ON: Biomass Innovation Centre Conference, October 22-23).

John Nadeau, Louise A. Heslop, Norman O’Reilly and Peter Luk (2007), “Climbing to New Heights: Lessons From Mount Everest on PCI and TDI Convergence” Sprott Letters: Frontiers in Business Research and Practice, SL 2007-012.

John Nadeau (2004), “Branding Canada:  Can We Brand a Country?,” Canadian Diversity, 3(2), 94-96.

Educational Contributions (Peer Reviewed)   Norm O’Reilly, John Nadeau, Ann Pegoraro, Floyd Jones (2009), “NHL Small Market Expansion: Diversity, Player Selection and Club Profitability” (Case Track, Administrative Sciences Association of Canada:  Niagara Falls, Ontario, June 6-9).   John Nadeau and Dawn Carlyle (2008), “District of Nipissing Social Services Administration Board: Improving Childcare Service Quality” (Case Track, Administrative Sciences Association of Canada:  Halifax, Nova Scotia, May 25-27).