{"id":18,"date":"2018-11-12T14:44:29","date_gmt":"2018-11-12T19:44:29","guid":{"rendered":"https:\/\/faculty.nipissingu.ca\/anahita\/?page_id=18"},"modified":"2022-10-13T20:31:24","modified_gmt":"2022-10-14T00:31:24","slug":"marketing-news","status":"publish","type":"page","link":"https:\/\/faculty.nipissingu.ca\/anahita\/marketing-news\/","title":{"rendered":"Marketing News and Resources"},"content":{"rendered":"<p style=\"text-align: center\"><strong>Fun websites!<\/strong><\/p>\n<ul>\n<li><a href=\"https:\/\/www.adsoftheworld.com\/\">Ads of the World<\/a>\u00a0 &#8211;\u00a0 <a href=\"https:\/\/www.adsoftheworld.com\/collection\/covid19_ads\">Check out their COVID-related list of ads from all over the word<\/a><\/li>\n<\/ul>\n<p>Here is one from Canada&#8217;s Paralympic team &#8211; Isn&#8217;t it powerful?!<a href=\"https:\/\/www.adsoftheworld.com\/media\/film\/canadian_paralympic_committee_the_letter\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/cdn.strategyonline.ca\/wp\/wp-content\/uploads\/2020\/04\/para_16x9_bo-623x350.jpg?1e079d\" alt=\"Para_16x9_Bo\" width=\"505\" height=\"288\" \/>\u00a0\u00a0<\/a><\/p>\n<p>This one comes from Lithuania &#8211; one of my favs so far: simple and to the point!<a href=\"https:\/\/www.adsoftheworld.com\/campaigns\/let-s-stop-the-virus\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" class=\"aligncenter\" src=\"https:\/\/image.adsoftheworld.com\/2waii5qbwjgvfog2bfwkjflaxw8p\" alt=\"\" width=\"270\" height=\"379\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Open Textbooks, Books, and other resources<\/strong><\/p>\n<p>You might want to check out these free books available online (feel free to share with me the links to other books that you like):<\/p>\n<p>\u200b<\/p>\n<table style=\"border-collapse: collapse;width: 122.969%;height: 838px\" border=\"1\">\n<tbody>\n<tr style=\"height: 402px\">\n<td style=\"width: 33.3333%;height: 402px\">\n<p><div id=\"attachment_143\" style=\"width: 152px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/open.umn.edu\/opentextbooks\/textbooks\/14\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-143\" class=\"wp-image-143\" src=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/08\/Screenshot_2020-05-09-RedYellow_eMarketing_Textbook_6thEdition-pdf-1-212x300.png\" alt=\"\" width=\"142\" height=\"195\" \/><\/a><p id=\"caption-attachment-143\" class=\"wp-caption-text\">eMarketing: The Essential Guide to Marketing in a Digital World<\/p><\/div><\/td>\n<td style=\"width: 33.3333%;height: 402px\">\n<p><div id=\"attachment_110\" style=\"width: 183px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.academia.edu\/25591112\/Services_Marketing_7th_edition_by_Lovelock_Wirtz_Sample_Chapter1\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-110\" class=\"wp-image-110\" src=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/02\/51u5wuy1RlL._SX378_BO1204203200_-228x300.jpg\" alt=\"\" width=\"173\" height=\"223\" \/><\/a><p id=\"caption-attachment-110\" class=\"wp-caption-text\">Services Marketing: People, Technology, Strategy, 7th edition<\/p><\/div><\/td>\n<td style=\"width: 33.3333%;height: 402px\">\n<p><div style=\"width: 157px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/teddykw2.files.wordpress.com\/2012\/07\/everett-m-rogers-diffusion-of-innovations.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" class=\"\" src=\"https:\/\/images-na.ssl-images-amazon.com\/images\/I\/51Bd4UVQn5L._SX327_BO1,204,203,200_.jpg\" alt=\"Image result for diffusion in innovation book\" width=\"147\" height=\"216\" \/><\/a><p class=\"wp-caption-text\">Diffusion of Innovation, 3rd ed<\/p><\/div><\/td>\n<\/tr>\n<tr style=\"height: 352px\">\n<td style=\"width: 33.3333%;height: 352px\">\n<p><div id=\"attachment_101\" style=\"width: 147px\" class=\"wp-caption aligncenter\"><a href=\"http:\/\/www.webanalyticsdemystified.com\/downloads\/Web_Analytics_Demystified_by_Eric_Peterson.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-101\" class=\"wp-image-101\" style=\"font-weight: bold;background-color: #eeeeee\" src=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2019\/03\/WebAnalyticsDemystified.jpeg\" alt=\"\" width=\"137\" height=\"166\" \/><\/a><p id=\"caption-attachment-101\" class=\"wp-caption-text\">Web Analytics Demystified by Eric Peterson<\/p><\/div><\/td>\n<td style=\"width: 33.3333%;height: 352px\">\n<p><div id=\"attachment_97\" style=\"width: 198px\" class=\"wp-caption aligncenter\"><a href=\"https:\/\/www.thinkwithgoogle.com\/_qs\/documents\/673\/2011-winning-zmot-ebook_research-studies.pdf\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-97\" class=\"wp-image-97\" src=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2019\/02\/ZMOT-Zero-Moment-of-Truth-300x183.jpg\" alt=\"\" width=\"188\" height=\"118\" \/><\/a><p id=\"caption-attachment-97\" class=\"wp-caption-text\">Wining the Zero Moment of Truth, Google<\/p><\/div><\/td>\n<td style=\"width: 33.3333%;height: 352px\">\n<p><div id=\"attachment_141\" style=\"width: 208px\" class=\"wp-caption alignnone\"><a href=\"https:\/\/open.umn.edu\/opentextbooks\/textbooks\/247\" target=\"_blank\" rel=\"noopener noreferrer\"><img loading=\"lazy\" decoding=\"async\" aria-describedby=\"caption-attachment-141\" class=\"wp-image-141 \" src=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/08\/Writing-in-College_Guptill-300x300.png\" alt=\"\" width=\"198\" height=\"198\" srcset=\"https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/08\/Writing-in-College_Guptill-300x300.png 300w, https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/08\/Writing-in-College_Guptill-150x150.png 150w, https:\/\/faculty.nipissingu.ca\/anahita\/files\/2020\/08\/Writing-in-College_Guptill.png 717w\" sizes=\"auto, (max-width: 198px) 100vw, 198px\" \/><\/a><p id=\"caption-attachment-141\" class=\"wp-caption-text\">Writing In College: From Competence to Excellence<\/p><\/div><\/td>\n<\/tr>\n<tr style=\"height: 22px\">\n<td style=\"width: 33.3333%;height: 22px\"><\/td>\n<td style=\"width: 33.3333%;height: 22px\"><\/td>\n<td style=\"width: 33.3333%;height: 22px\"><\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<p>&nbsp;<\/p>\n<p style=\"text-align: center\"><strong>Top Marketing Magazines<\/strong><\/p>\n<p style=\"text-align: center\">Just in case you are interested in what is going on in marketing world, here are some links to relevant magazines:<\/p>\n<p><strong>Canadian Marketing and Advertising Magazines and Websites<\/strong><\/p>\n<ol>\n<li><a title=\"Applied Arts Magazine\" href=\"http:\/\/www.appliedartsmag.com\/\">Applied Arts<\/a><\/li>\n<li><a title=\"Direct Marketing News\" href=\"http:\/\/www.dmn.ca\/\">Direct Marketing News\u00a0<\/a>(Canada)<\/li>\n<li><a title=\"Marketing Magazine\" href=\"http:\/\/www.marketingmag.ca\/\">Marketing Magazine<\/a><\/li>\n<li><a title=\"Strategy Magazine Online\" href=\"http:\/\/strategyonline.ca\/\">Strategy Magazine<\/a><\/li>\n<\/ol>\n<p><strong>US Marketing and Advertising Magazines and Websites<\/strong><\/p>\n<ol>\n<li><a title=\"Advertising Age\" href=\"http:\/\/adage.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Advertising Age<\/a><\/li>\n<li><a title=\"Ad Week\" href=\"http:\/\/www.adweek.com\/\">Ad Week<\/a><\/li>\n<li><a title=\"Direct Marketing News\" href=\"http:\/\/www.dmnews.com\/\">Direct Marketing News<\/a><\/li>\n<li><a title=\"The DMA News\" href=\"http:\/\/www.the-dma.org\/news\/\" target=\"_blank\" rel=\"noopener noreferrer\">DMA News<\/a><\/li>\n<li><a title=\"Communication Arts Magazine\" href=\"http:\/\/www.commarts.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">Communication Arts Magazine<\/a><\/li>\n<li><a title=\"eMarketer\" href=\"http:\/\/www.emarketer.com\/\" target=\"_blank\" rel=\"noopener noreferrer\">eMarketer<\/a><\/li>\n<\/ol>\n<p><strong>UK Marketing and Advertising Magazines and Websites<\/strong><\/p>\n<ol>\n<li><a title=\"Marketing Week (UK)\" href=\"http:\/\/www.marketingweek.co.uk\/\">Marketing Week<\/a><\/li>\n<li><a title=\"Campaign Magazine\" href=\"http:\/\/www.campaignlive.co.uk\/go\/news\/\">Campaign Magazine<\/a><\/li>\n<li><a title=\"PR Week\" href=\"http:\/\/www.prweek.com\/uk\/\">PR Week<\/a><\/li>\n<li><a title=\"Media Week\" href=\"http:\/\/www.mediaweek.co.uk\/\">Media Week<\/a><\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>Fun websites! Ads of the World\u00a0 &#8211;\u00a0 Check out their COVID-related list of ads from all over the word Here is one from Canada&#8217;s Paralympic team &#8211; Isn&#8217;t it powerful?!\u00a0\u00a0 This one comes from Lithuania &#8211; one of my favs &hellip; <a href=\"https:\/\/faculty.nipissingu.ca\/anahita\/marketing-news\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-18","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/18","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/comments?post=18"}],"version-history":[{"count":31,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/18\/revisions"}],"predecessor-version":[{"id":161,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/18\/revisions\/161"}],"wp:attachment":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/media?parent=18"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}