{"id":6,"date":"2018-11-12T14:41:31","date_gmt":"2018-11-12T19:41:31","guid":{"rendered":"https:\/\/faculty.nipissingu.ca\/anahita\/?page_id=6"},"modified":"2022-10-13T20:27:10","modified_gmt":"2022-10-14T00:27:10","slug":"welcome","status":"publish","type":"page","link":"https:\/\/faculty.nipissingu.ca\/anahita\/","title":{"rendered":"Welcome\/About"},"content":{"rendered":"

I have joined the Marketing Stream of the School of Business in 2012. Here, in Nipissing University, I teach courses in consumer behaviour, marketing, advertising, social marketing, international marketing, and innovative approaches in marketing. My practical experience in Armenian, American, and international companies has provided me with a broad view and perspective that has proven to be useful in tailoring course materials. I have also taught different marketing courses at Carleton University, Laurentian University, Vilnius University (Lithuania), and American University of Armenia (Armenia). I am also currently holding an Adjunct Research Professor at Carleton University.<\/a><\/p>\n

My main research focus is around the issues of country image and consumer behavior, specifically around sport mega-events. My interest in consumer behaviour, however, extends to other areas such as adolescents’\/children’s influence on parental purchasing decision-making process, the effect of country image on perception of partner trustworthiness in an international business setting, and the effects of country-of-origin on perception of wine (wine marketing). I am also exploring the topics of eco-tourism, tourism destination, immigrant housing, and organic produce purchasing behaviour. My publications could be found in a number of marketing journals including Journal of Strategic Marketing<\/a>, Journal of Sport Management<\/a>, International Journal of Sport Management and Marketing<\/a>, and International Journal of Wine Business Research<\/a>.\u200b<\/p>\n

 <\/p>\n","protected":false},"excerpt":{"rendered":"

I have joined the Marketing Stream of the School of Business in 2012. Here, in Nipissing University, I teach courses in consumer behaviour, marketing, advertising, social marketing, international marketing, and innovative approaches in marketing. My practical experience in Armenian, American, … Continue reading →<\/span><\/a><\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"open","template":"sidebar-page.php","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-6","page","type-page","status-publish","hentry"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/6","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/comments?post=6"}],"version-history":[{"count":18,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/6\/revisions"}],"predecessor-version":[{"id":158,"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/pages\/6\/revisions\/158"}],"wp:attachment":[{"href":"https:\/\/faculty.nipissingu.ca\/anahita\/wp-json\/wp\/v2\/media?parent=6"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}