{"id":37,"date":"2014-08-13T22:38:36","date_gmt":"2014-08-13T22:38:36","guid":{"rendered":"https:\/\/faculty.nipissingu.ca\/denyseh\/?page_id=37"},"modified":"2020-08-20T16:16:00","modified_gmt":"2020-08-20T16:16:00","slug":"research","status":"publish","type":"page","link":"https:\/\/faculty.nipissingu.ca\/denyseh\/research\/","title":{"rendered":"Research"},"content":{"rendered":"<p><span style=\"text-decoration: underline\"><strong><strong>Business Coping Strategies through the COVID-19 Crisis<\/strong><\/strong><\/span><\/p>\n<p><a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/Participant-Information-Letter.pdf\">Participant Information Letter<\/a><\/p>\n<p><a href=\"https:\/\/nipissingu.ca1.qualtrics.com\/jfe\/form\/SV_3NMehMUrKV6rQYR\">Survey\u00a0<\/a><\/p>\n<p><span style=\"text-decoration: underline\"><strong><strong>Research Interests and Areas of Specialization:<\/strong><\/strong><\/span><\/p>\n<ul>\n<li>Sport and Sponsorship Marketing<\/li>\n<li>Experiential Learning<\/li>\n<li>Women&#8217;s Hockey<\/li>\n<li>Brand Management<\/li>\n<li>Marketing to Women<\/li>\n<li>Case Studies<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong><strong>Publi<\/strong><\/strong><\/span><span style=\"text-decoration: underline\"><strong><strong>cations:<\/strong><\/strong><\/span><\/p>\n<ul>\n<li>Brunette, M., Mady, C., Scheffel, T., Lafrance Horning, D., Cantalini-Williams, M. <em>(2019). <\/em>You can\u2019t be outside without being part of the culture: Recommendations for using outdoor recreation to support international student transitions. <em>Journal of Comparative and International Higher Education<\/em>, 11, 37-43.<\/li>\n<li>Lafrance Horning, D. (2018). Consumer Response to Cause-Related Sport Sponsorship: Does Gender Matter? <em>Journal of Marketing Trends<\/em>, 5(2), 143-162.<\/li>\n<li>Lafrance Horning, D. (2018). Women\u2019s Recreational Hockey: A New Player Profile. In Ellison J. &amp; Anderson J. (Eds.), <em>Hockey: Challenging Canada\u2019s Game \u2013 Au-del\u00e0 du sport national<\/em> (pp. 165-178). Gatineau, QC: University of Ottawa Press.<\/li>\n<li>Lafrance Horning, D. (2018). Consumer Response to Cause-Related Sport Sponsorship: Does Gender Matter? <em>Journal of Marketing Trends<\/em>, 5(2), 143-162.<\/li>\n<li>Lafrance Horning, D. (2015). <em>An investigation of sponsorship effects at charity-linked sporting events: does gender matter?<\/em> (Doctoral dissertation, Laurentian University of Sudbury).<\/li>\n<li>O&#8217;Reilly, N., Lafrance Horning, D., Bandeh-Bahman, G. (2015). Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada, <em>Case Studies in Sport Management.<\/em><\/li>\n<li>O\u2019Reilly, N., &amp; Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. <em>Sport Management Review<\/em>, <em>16<\/em>(4), 424-437. Available online 17 February 2013, ISSN 1441-3523, <a href=\"http:\/\/dx.doi.org\/10.1016\/j.smr.2013.01.001\">http:\/\/dx.doi.org\/10.1016\/j.smr.2013.01.001<\/a><\/li>\n<li>Lafrance Horning, D. (2011). Nipissing University Varsity Hockey \u2013 If We Build It, Will They Come? Case Research Journal, 31(3), 97-108.<\/li>\n<li>Herrmaann, S., Brophey, G., Lafrance Horning, D. (2009). Making Waves in Rural Kenya. Ivey Publishing.<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong><strong>Conference Papers and Presentations:<\/strong><\/strong><\/span><\/p>\n<ul>\n<li>Lafrance Horning, D. (2019). \u201cIce Hockey Consumers \u2013 Who Cares About Women Recreational Players?\u201d (Academy of Marketing Science, World Marketing Congress, Scotland, July 9-12, 2019).<\/li>\n<li>Lafrance Horning, D. (2019). \u201cEnlightened Learning in Sport Marketing\u201d (Academy of Marketing Science, World Marketing Congress, Scotland, July 9-12, 2019).<\/li>\n<li>Lafrance Horning, D. (2018). \u201cA Trilogy of Experiential Leaning in Sport Marketing Education\u201d (Council of Ontario Universities, Learning Outcomes and Experiential Learning Symposium, Toronto, ON, October 11-12).<\/li>\n<li>Lafrance Horning, D. (2018). \u201cThe Cohort Clash in Women\u2019s Recreational Hockey \u2013 A Quantitative Analysis\u201d (The Hockey Conference, Edmonton, Canada, July 5-7).<\/li>\n<li>Lafrance Horning, D. (2017). \u201cAn Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?\u201d (Best Thesis Country Award and International Finalist \u2013 International Marketing Trends Conference, Madrid, Spain, January 26-28).<\/li>\n<li>Lafrance Horning, D. (2016). &#8220;Gender Support as a Determinant of Sponsorship Response in Women&#8217;s Hockey&#8221; (<a href=\"http:\/\/www.thehockeyconference.ca\/2016-abstract-submissions\/\">The Hockey Conference<\/a>, Fredericton, New Brunswick, July 6-7).<\/li>\n<li>Lafrance Horning, D. (2016). &#8220;The Cohort Clash in Women&#8217;s Recreational Hockey&#8221; (<a href=\"http:\/\/www.thehockeyconference.ca\/2016-abstract-submissions\/\">The Hockey Conference<\/a>, Fredericton, New Brunswick, July 6-7).<\/li>\n<li>Lafrance Horning, D. &amp; O&#8217;Reilly, N. (2015). &#8220;An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?&#8221; (North American Society for Sport Management, Ottawa, ON, June 2-6).<\/li>\n<li>Lafrance Horning, D. (2015). &#8220;Pink the Rink Scores with Students&#8221; (Hawaii International Conference on Education, Honolulu, Hawaii, January 5-8).<\/li>\n<li>Lafrance Horning, D. &amp; O\u2019Reilly, N. (2012). \u201cMotivations for the Adoption of Women\u2019s Recreational Hockey Participation.\u201d (North American Society for Sport Management, Seattle, Washington, May 23-26).<\/li>\n<li>Lafrance Horning, D. (2011). \u201cRanger\u2019s Lodge: An Outstanding Fishing Adventure Awaits You\u201d (Administrative Sciences Association of Canada, Montreal, QC, July 2-5). <em>(Presentation and Conference Proceedings)<\/em><\/li>\n<li>Lafrance Horning, D. (2011). \u201cAn Empirical Investigation of Sponsorship Activation\u201d (North American Society for Sport Management, London, Ontario, June 1-4).<em> (Presentation and Conference Proceedings)<\/em><\/li>\n<li>Lafrance Horning, D. (2009). \u201cLakers Varsity Hockey \u2013 If You Build It, Will They Come?\u201d (Administrative Sciences Association of Canada, Niagara Falls, Ontario, June 6-9). <em>(Presentation and Conference Proceedings)<\/em><\/li>\n<li>Herrmaann, S., Brophey, G., Lafrance Horning, D. (2008). \u201cMaking Waves in Rural Kenya\u201d (Administrative Sciences Association of Canada, Halifax, June 14-17)<\/li>\n<\/ul>\n<p><span style=\"text-decoration: underline\"><strong><strong>PhD Research Seminar Presentations:<\/strong><\/strong><\/span><\/p>\n<ul>\n<li>Lafrance Horning, D. (2014). \u201cAn Investigation of Sponsorship Effects at Charity-Linked Sport Events: Does Gender Matter?\u201d (7<sup>th<\/sup> Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11<sup>th<\/sup>, 2014).<\/li>\n<li>Lafrance Horning, D. (2013). \u201cWhat Women Really Want: An Investigation of Sponsorship Effects on Female Consumers\u201d (6<sup>th<\/sup> Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 12<sup>th<\/sup>, 2013).<\/li>\n<li>Lafrance Horning, D. (2012). \u201cMotivations for the Adoption of Women\u2019s Recreational Hockey Participation\u201d (5<sup>th<\/sup> Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11, 2012).<\/li>\n<li>Lafrance Horning, D. (2011). <em>Engaging Women Consumers through Sport Sponsorship\u201d<\/em>. (4<sup>th<\/sup> Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 1<sup>st<\/sup>, 2011).<\/li>\n<li>Lafrance Horning, D. (2010). \u201c<em>The Activation Ratio: Sponsorship\u2019s Unsolved Question\u201d<\/em>. (3<sup>rd<\/sup> Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 16, 2010).<\/li>\n<\/ul>\n<p><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-92\" src=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2014\/08\/Sens-Data-Collection-1-300x158.jpg\" alt=\"Sens Data Collection 1\" width=\"258\" height=\"142\" \/><a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2014\/08\/Sens-Data-Collection-II.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-93\" src=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2014\/08\/Sens-Data-Collection-II-300x225.jpg\" alt=\"Sens Data Collection II\" width=\"192\" height=\"148\" \/><\/a><a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2014\/08\/DSC06816.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignnone wp-image-98\" src=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2014\/08\/DSC06816-300x199.jpg\" alt=\"SONY DSC\" width=\"231\" height=\"157\" \/><\/a><a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-scaled.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"alignleft size-medium wp-image-249\" src=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-300x225.jpg\" alt=\"\" width=\"300\" height=\"225\" srcset=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-300x225.jpg 300w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-1024x768.jpg 1024w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-768x576.jpg 768w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-1536x1152.jpg 1536w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-2048x1536.jpg 2048w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2020\/08\/IMG_0370-400x300.jpg 400w\" sizes=\"auto, (max-width: 300px) 100vw, 300px\" \/><\/a><a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2018\/02\/IMG_4844.jpg\"><img loading=\"lazy\" decoding=\"async\" class=\"size-medium wp-image-185 alignright\" src=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2018\/02\/IMG_4844-225x300.jpg\" alt=\"\" width=\"225\" height=\"300\" srcset=\"https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2018\/02\/IMG_4844-225x300.jpg 225w, https:\/\/faculty.nipissingu.ca\/denyseh\/files\/2018\/02\/IMG_4844-768x1024.jpg 768w\" sizes=\"auto, (max-width: 225px) 100vw, 225px\" \/><\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Business Coping Strategies through the COVID-19 Crisis Participant Information Letter Survey\u00a0 Research Interests and Areas of Specialization: Sport and Sponsorship Marketing Experiential Learning Women&#8217;s Hockey Brand Management Marketing to Women Case Studies Publications: Brunette, M., Mady, C., Scheffel, T., Lafrance &hellip; <a href=\"https:\/\/faculty.nipissingu.ca\/denyseh\/research\/\">Continue reading <span class=\"meta-nav\">&rarr;<\/span><\/a><\/p>\n","protected":false},"author":447,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"open","ping_status":"open","template":"showcase.php","meta":{"_themeisle_gutenberg_block_has_review":false,"footnotes":""},"class_list":["post-37","page","type-page","status-publish","hentry"],"aioseo_notices":[],"aioseo_head":"\n\t\t<!-- All in One SEO 4.9.9 - aioseo.com -->\n\t<meta name=\"description\" content=\"Business Coping Strategies through the COVID-19 Crisis Participant Information Letter Survey Research Interests and Areas of Specialization: Sport and Sponsorship Marketing Experiential Learning Women&#039;s Hockey Brand Management Marketing to Women Case Studies Publications: Brunette, M., Mady, C., Scheffel, T., Lafrance Horning, D., Cantalini-Williams, M. 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