After graduating with a Bachelor of Administration and a MBA degree from the University of Ottawa, Denyse joined the Johnson & Johnson Family of Companies (J&J). She began her career in Consumer Sales and eventually found her niche as a member of the marketing team. She has managed such national leading brands as Tylenol*, Splenda*, Pepcid AC* and Motrin* IB with a focus on new product launches and Olympic sponsorship management.
While working at J&J, Denyse also taught marketing courses part-time at Nipissing University. The energy of the classroom swayed Denyse from industry to academia where she has been a full-time marketing professor in the School of Business since 2007. Denyse draws on her industry experience to complement academic curriculum and learning. She teaches a variety of marketing courses and mentors students in field-based learning placements. Denyse held the inaugural position of Teaching Chair of experiential learning from 2018-2020 and was recognized with the 2020 STLHE D2L Innovation Award in Teaching and Learning. Denyse is engaged in sport marketing, sponsorship and experiential learning research and is the founder and manager of the Women’s Hockey Research Network. She is also a member of the Nipissing University Athletic Advisory Board, Academic Senate and the Board of Governors. Denyse was recently selected as a delegate of the Governor General’s 2020 Canadian Leadership Conference.
Denyse has a passion for marketing and seeks to share this interest in a manner that will energize and engage students. She is committed to providing her students with “more than a degree” – Denyse wants her students to be fully prepared and motivated to shine as future business stars!
In addition to her evolving professional roles and responsibilities, Denyse values her time with family and friends. She enjoys her summers at the family ‘camp’ and winters on the hockey rink. Denyse was very involved in coaching competitive girls hockey and in 2015 was recognized with the Hockey Canada Hero of Play award. She is also a mentor with the Coaches Association of Ontario.
