After graduating with a Bachelor of Administration and a MBA degree from the University of Ottawa, Denyse joined the Johnson & Johnson Family of Companies (J&J). She began her career in Consumer Sales and eventually found her niche as a member of the marketing team. She has managed such national leading brands as Tylenol*, Splenda*, Pepcid AC* and Motrin* IB with a focus on new product launches and Olympic sponsorship management.
While working at J&J, Denyse also taught marketing courses part-time at Nipissing University. The energy of the classroom swayed Denyse from industry to academia where she has been a full-time marketing professor at Nipissing’s School of Business since 2007. Denyse draws on her industry experience to complement academic curriculum and learning. In November 2014, Denyse successfully defended her PhD entitled “An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?”. Denyse is engaged in marketing to women, sport marketing and sponsorship research. She is also a member of the Nipissing University Athletic Advisory Board.
Denyse has a passion for marketing and seeks to share this interest in a manner that will energize and engage students. She is committed to providing her students with “more than a degree” – Denyse wants her students to be fully prepared and motivated to shine as future business stars!
In addition to her evolving professional roles and responsibilities, Denyse values her time with family and friends. She enjoys her summers at the family ‘camp’ and winters on the hockey rink. Denyse is very involved in coaching her daughters’ competitive hockey teams and in 2015 was recognized with the Hockey Canada Hero of Play award. She is also a mentor with the Coaches Association of Ontario.