Business Coping Strategies through the COVID-19 Crisis

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Research Interests and Areas of Specialization:

• Sport and Sponsorship Marketing
• Experiential Learning
• Women’s Hockey
• Brand Management
• Marketing to Women
• Case Studies

Publications:

• Brunette, M., Mady, C., Scheffel, T., Lafrance Horning, D., Cantalini-Williams, M. (2019). You can’t be outside without being part of the culture: Recommendations for using outdoor recreation to support international student transitions. Journal of Comparative and International Higher Education, 11, 37-43.
• Lafrance Horning, D. (2018). Consumer Response to Cause-Related Sport Sponsorship: Does Gender Matter? Journal of Marketing Trends, 5(2), 143-162.
• Lafrance Horning, D. (2018). Women’s Recreational Hockey: A New Player Profile. In Ellison J. & Anderson J. (Eds.), Hockey: Challenging Canada’s Game – Au-delà du sport national (pp. 165-178). Gatineau, QC: University of Ottawa Press.
• Lafrance Horning, D. (2018). Consumer Response to Cause-Related Sport Sponsorship: Does Gender Matter? Journal of Marketing Trends, 5(2), 143-162.
• Lafrance Horning, D. (2015). An investigation of sponsorship effects at charity-linked sporting events: does gender matter? (Doctoral dissertation, Laurentian University of Sudbury).
• O’Reilly, N., Lafrance Horning, D., Bandeh-Bahman, G. (2015). Launching a National Sport Organization Loyalty Program: The Case of Club Hockey Canada, Case Studies in Sport Management.
• O’Reilly, N., & Lafrance Horning, D. (2013). Leveraging sponsorship: The activation ratio. Sport Management Review, 16(4), 424-437. Available online 17 February 2013, ISSN 1441-3523, http://dx.doi.org/10.1016/j.smr.2013.01.001
• Lafrance Horning, D. (2011). Nipissing University Varsity Hockey – If We Build It, Will They Come? Case Research Journal, 31(3), 97-108.
• Herrmaann, S., Brophey, G., Lafrance Horning, D. (2009). Making Waves in Rural Kenya. Ivey Publishing.

Conference Papers and Presentations:

• Lafrance Horning, D. (2019). “Ice Hockey Consumers – Who Cares About Women Recreational Players?” (Academy of Marketing Science, World Marketing Congress, Scotland, July 9-12, 2019).
• Lafrance Horning, D. (2019). “Enlightened Learning in Sport Marketing” (Academy of Marketing Science, World Marketing Congress, Scotland, July 9-12, 2019).
• Lafrance Horning, D. (2018). “A Trilogy of Experiential Leaning in Sport Marketing Education” (Council of Ontario Universities, Learning Outcomes and Experiential Learning Symposium, Toronto, ON, October 11-12).
• Lafrance Horning, D. (2018). “The Cohort Clash in Women’s Recreational Hockey – A Quantitative Analysis” (The Hockey Conference, Edmonton, Canada, July 5-7).
• Lafrance Horning, D. (2017). “An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?” (Best Thesis Country Award and International Finalist – International Marketing Trends Conference, Madrid, Spain, January 26-28).
• Lafrance Horning, D. (2016). “Gender Support as a Determinant of Sponsorship Response in Women’s Hockey” (The Hockey Conference, Fredericton, New Brunswick, July 6-7).
• Lafrance Horning, D. (2016). “The Cohort Clash in Women’s Recreational Hockey” (The Hockey Conference, Fredericton, New Brunswick, July 6-7).
• Lafrance Horning, D. & O’Reilly, N. (2015). “An Investigation of Sponsorship Effects at Charity-Linked Sporting Events: Does Gender Matter?” (North American Society for Sport Management, Ottawa, ON, June 2-6).
• Lafrance Horning, D. (2015). “Pink the Rink Scores with Students” (Hawaii International Conference on Education, Honolulu, Hawaii, January 5-8).
• Lafrance Horning, D. & O’Reilly, N. (2012). “Motivations for the Adoption of Women’s Recreational Hockey Participation.” (North American Society for Sport Management, Seattle, Washington, May 23-26).
• Lafrance Horning, D. (2011). “Ranger’s Lodge: An Outstanding Fishing Adventure Awaits You” (Administrative Sciences Association of Canada, Montreal, QC, July 2-5). (Presentation and Conference Proceedings)
• Lafrance Horning, D. (2011). “An Empirical Investigation of Sponsorship Activation” (North American Society for Sport Management, London, Ontario, June 1-4). (Presentation and Conference Proceedings)
• Lafrance Horning, D. (2009). “Lakers Varsity Hockey – If You Build It, Will They Come?” (Administrative Sciences Association of Canada, Niagara Falls, Ontario, June 6-9). (Presentation and Conference Proceedings)
• Herrmaann, S., Brophey, G., Lafrance Horning, D. (2008). “Making Waves in Rural Kenya” (Administrative Sciences Association of Canada, Halifax, June 14-17)

PhD Research Seminar Presentations:

• Lafrance Horning, D. (2014). “An Investigation of Sponsorship Effects at Charity-Linked Sport Events: Does Gender Matter?” (7^th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11^th, 2014).
• Lafrance Horning, D. (2013). “What Women Really Want: An Investigation of Sponsorship Effects on Female Consumers” (6^th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 12^th, 2013).
• Lafrance Horning, D. (2012). “Motivations for the Adoption of Women’s Recreational Hockey Participation” (5^th Annual Laurentian University PhD Research Seminar, Sudbury, ON, April 11, 2012).
• Lafrance Horning, D. (2011). Engaging Women Consumers through Sport Sponsorship”. (4^th Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 1^st, 2011).
• Lafrance Horning, D. (2010). “The Activation Ratio: Sponsorship’s Unsolved Question”. (3^rd Annual PhD Research Seminar, Laurentian University, Sudbury, ON, April 16, 2010).