I am interested in anything and everything related to consumer behaviour! You are right, this is a very big pool to swim, but I like it that way! Of course, I have favourite topics and these are related to country/destination image, mega sport-events (like Olympics – that’s the reason I had my PhD Thesis on Vancouver Olympic Games – check it out), wine marketing (cheers!) and organic food consumption (yummy!), as well as Diaspora or immigrant related studies (I am an immigrant myself, so no wonder it is interesting to me, eh?) and children consumer socialization

Current Projects:

• Youth Olympic Games – Youth Sport Participation
• Organic Produce Purchase Behavior together with Dr. Anahita Baregheh
• Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities together with Dr. Natalya Brown
• etc.

Reports:

• (January, 2020). “In search of welcoming neighbourhoods and adequate housing: The experiences of recent newcomers in North Bay and Timmins, Ontario,” Pathways to Prosperity: Canada.
• (October 31, 2012). “Small charities: An analysis of change in fundraising activities,” SCSE-CSES Research, Carleton University.
• (2012) “Fundraising methods: Past, present, future,” SCSE-CSES Research, Carleton University.

(Selected) Publications:

• (2021) Early adopters’ philosophies, practices and perspectives on eco-tourism and eco-certification: The case of ecotourism in Jamaica. Multidisciplinary Business Review, 14(1):120-136.
• (April 6, 2020) Gettreated.co: A digital medical tourism concierge service in Armenia. Ivey Publishing, Case-Study No. 9B20A028
• (2016) “It’s all about my team”: Mega-sport events and consumer attitudes in a time series approach, Journal of Sport Management, 30(6):597-614.
• (2016) Sport mega-events and tourism: Contrasting the influence of host country and event. International Journal of Sport Management and Marketing, 16(3-6): 280-296.
• (2014) Value-creating mechanisms within the market orientation-performance relationship: A meta-analysis. Journal of Strategic Marketing, 22(3): 193-205.
• (2013) Mega-event and country co-branding: Image shifts, transfers and reputational impacts. Corporate Reputation Review / Special Issue on “Nation Branding”, Invited Paper/Peer-Reviewed, 16(1): 7-33.
• (2013 Literati Network Awards for Excellence) (2012) Trust building in wine blogs: A content analysis. International Journal of Wine Business Research, 24(3): 196-218.
• (2010) Cue incongruity in wine personality formation and purchasing, International Journal of Wine Business Research, 22(3): 288-307.

Invited Presentations:

• (Presenter, May 2019) “Vancouver Winter Olympics, Buenos Aires Youth Summer Olympics: Marketing Major Sports Events” (2019), Seminar: Major Marketing Events and Their Communications, Vilnius University, Vilnius, Lithuania, May 23.
• (Presenter, October 2018), “Consumer Ethnocentrism: Soviet vs. Modern Armenia”, Groupe de Recherche en Affaire Internationales Lecture Series, HEC Montreal, Montreal, Quebec, November 6.
• (Workshop Leader, April 2017). “The power of games” (Workshop, 2017 Annual Spring Conference of the Ontario Business Educators’ Association, Toronto) and (Workshop, Halton District School Board Regional Professional Development Day, Milton).
• (Presenter, October 2015). “The effects of country-of-origin on partners’ perceptions of trustworthiness in international business collaborations”, Groupe de Recherche en Affaire Internationales Lecture Series, HEC Montreal, Montreal,
• Heslop, A. (Presenter). “The Tinkerbell effect: The power of beliefs for Canada and the Olympics” (Vancouver, Canada: Carleton University Alumni Association, Vancouver Chapter, March 11). Invited presentation

(Selected) Conference Presentations/Proceedings:

• Armenakyan, A. (2019) “Team-building Activity to Deliver Marketing Concepts” (Structured Abstract), Proceedings of the 2019 World Marketing Congress, Marketing Education track, Edinburgh, Scotland, July 9-12, 2019.
• Armenakyan, A. (2019). “Youth sport participation and Youth Olympic Games” (Structured Abstract), Proceedings of the 2019 World Marketing Congress, Special Session: Sports Marketing, Edinburgh, Scotland, July 9-12, 2019.
• Brown, N. & Armenakyan, A. (2019). “Cricket in the North: The Impact of Sports Participation and Sponsorship on Immigrant Social Inclusion and Fostering Welcoming Communities” (Structured Abstract), Proceedings of the 2019 World Marketing Congress, Special Session: Sports Marketing, Edinburgh, Scotland, July 9-12, 2019.
• Armenakyan, A. & Baregheh, A. (2019). “Organic Fresh Produce Purchase Behaviour in Armenia”, 2019 Armenian Economic Association Conference, The Armenian Economic Association (AEA), Yerevan, Armenia, June 27-29.
• Armenakyan, A. & Brown, N. (2018). “Ecotourism Perspective: The Case of Armenia” (Abstract), Proceedings of the 2018 World Marketing Congress, Porto, Portugal: Academy of Marketing Science World Marketing Congress, June 27-29.
• Adler, A., Brown, N., & Armenakyan, A. (2018). “What’s in it for me? Chorister Recruitment and Retention in a University-Community Choir”, St. John’s, Newfoundland and Labrador, Canada: International Symposium on Singing and Song II, June 27-29.
• Armenakyan, A. & Brown, N. (2018). “Ecotourism in Armenia. 2018, Armenian Economic Association Conference”, Yerevan, Armenia: The Armenian Economic Association (AEA), June 14-16.
• Armenakyan, A. Nadeau, J. & Olafsen, A. (2018). “Youth Olympic Games: Parental Perspective in the Context of Lillehammer Youth Olympic Games”, Annual Conference of Administrative Sciences Association of Canada: Sport and Tourism Division, Toronto, Ontario, May 27-29.
• Baregheh, A. & Armenakyan, A. (2018). “Organic produce purchase behaviour in Canada”, (Extended Abstract), Paris, France: 17th International Marketing Trends Conference, January 17-19.

For a complete list please see my AArmenakyan_CV